Mobile phones and tablets are getting more powerful by the month and now even entry- to mid-range devices are capable of shooting and editing good quality multimedia content. How do you achieve success on social media? By providing your audience(s) with compelling content that is both well put together and has a strong message or[…]
Media companies are innovating and developing new digital revenue stream but they are not yet sufficient to sustain quality journalism. In his presentation at HighwayAfrica, Steve Kromberg says “there is no “silver bullet” but there are a range of promising revenue streams and exciting new technologies that media companies are using. View his presentation here: […]
Over the past seven days there have been over 780 000 tweets sent that have included the hashtag #FeesMustFall. Just in the last hour, leading up to President Zuma announcing a 0% increase in university fees, there have been over 35 000 tweets sent with that hashtag. If you wanted to read all of them, you’d have[…]
Social Weaver is flying. The big news is that Social Weaver partner Verashni Pillay has been appointed Editor in Chief of Mail & Guardian. After an exciting national Twitter training tour of Independent Newspapers newsrooms, Michael Salzwedel and Steve Kromberg spent last week training and setting up social media platforms at the SABC News Parliament.[…]
Social Weaver ran Twitter training for over 100 editorial staff from Independent Newspapers countrywide in August and September 2015. The aim was to familiarise staff with the increasing value of Twitter in an increasingly challenging news environment. Journalists, photographers, sub-editors and editors got stuck into learning more about the mechanics of Twitter, how to ‘filter the[…]