Essentials of Digital Media Management

The Essentials of Digital Media Management course is presented by Social Weaver in partnership with Rhodes University’s Sol Plaatje Media Leadership Institute.


This one-week course is offered in partnership with the Sol Plaatje Institute for Media Leadership at Rhodes University. It’s our Bootcamp on steroids and offers media and other business professionals an in-depth mix of essential knowledge and hands-on training, designed to help you take immediate action.

Our qualified and experienced social media trainers will give you valuable insight into the social media environment in South Africa and globally, and guide you through the process of making the most effective use of popular platforms, helping you to achieve your business objectives.

In short, the course covers

  • Why social media matters and why you can’t afford to ignore it
  • How to grow, listen to and engage with your online audiences
  • How you can use social media to produce and promote compelling content
  • How to use free tools to monitor, measure, refine and streamline your efforts

The course includes

  • Intensive training based on current industry trends and best practises
  • Extensive digital course material
  • Daily lunch and teas
  • Email and telephonic support for 15 days after the course

Topics/areas covered

  • Overview of global digital and social media landscapes and trends, with particular emphasis on South Africa.
  • Social media best practices, particularly in South Africa, for both media houses and business.
  • Essential ethical and legal considerations when using social media.
  • Case studies of effective (and problematic) use of social media.
  • Discussion around participants’ experiences and goals relating to social media.
  • How social media strategy fits into broader digital media strategy
  • Online reputation management
  • A primer on monetising social media / business models
  • The hidden and direct costs of using – or not using – social media
  • How to utilise the most commonly-used platforms to publish/distribute content, interact with audiences/customers, boost reach and reputation, monitor performance and keep track of competitors. Platforms include Facebook, Twitter, YouTube, Instagram, WhatsApp and others.
  • Useful smartphone / tablet apps for content creation in the field (for content acquisition, editing and publishing).
  • Useful search techniques and online tools to find relevant sources and key information anywhere on the web.
  • Basic data visualisation: how to find relevant data, clean/format it, identify patterns/trends and create basic visualisations (eg maps and graphs) for use online.
  • Free tools for creating compelling content: Storify, galleries, timelines, infographics, live blogging.
  • A practical topic-based project requiring participants to conceptualise and create items of content using the tools discussed, with on-hand support.

Please contact the SPI for more information.